New ColorMatrix™ Lactra™ Dairy Protection Additives from Avient Feature Low TiO₂ and Inorganic Content

July 14, 2021

Caption: Introducing Avient’s new Range of ColorMatrix™ Lactra™ Dairy Protection Additives
With Low Total Inorganic and TiO2 Content
              [To download a high-resolution image, please click here: FOR MEDIA USE ONLY]

CLEVELAND – July 14, 2021 – Avient today announced the launch of ColorMatrix™ Lactra™ Four, One, and Zero additives. This new product range offers low total inorganic and TiO2 content light-blocking solutions for PET dairy and dairy-alternative packaging. 

Food and beverage brand owners are aware of current French tariffs and potential future tariffs that may limit TiO2 content in packaging. As a result, brand owners in the EU, Asia, and LATAM are proactively reducing TiO2 and total inorganic content in their packaging to less than 4 percent, with an eye toward an expected future reduction to less than 1 percent. 

The new range of Lactra additives helps to streamline this process, as they process well at similar conditions to virgin PET. These next-generation light blocking solutions also include:
•    REACH compliance
•    EU food contact approval
•    Full light blocking (>99.8% up to 700nm) performance even in thin wall sections

To help packaging customers further their recyclability and lightweighting goals, Avient developed this technology for mono-layer PET, one of the most widely recycled packaging materials. Lactra Four, One, and Zero offer light blocking up to 99.9 percent with total inorganic content of less than 4 percent and TiO2 content between 4 and zero percent. Additional benefits include improved performance in thin wall sections, superior whiteness, and better processability with virgin PET grades and rPET. 

Find out more about next-gen ColorMatrix Lactra.

NOTE TO EDITORS: Dairy and dairy-alternative products are susceptible to light-induced oxidation that reduces product nutritional value and can cause off-flavors. In PET packaging, specialized light blocking additives are regularly used to stop visible-light induced contents from degrading under commercially relevant storage conditions, helping to prolong the shelf life of dairy packaged products such as ultra-high temperature (UHT) milk. These new additives are an expansion of this technology.

About Avient

Avient Corporation (NYSE: AVNT), with expected 2021 revenues of $4.3 billion, provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include:

• Barrier technologies that preserve the shelf-life and quality of food, beverages, medicine and other perishable goods through high-performance materials that require less plastic
• Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation
• Breakthrough technologies that minimize wastewater and improve the recyclability of materials and packaging across a spectrum of end uses

Avient employs approximately 8,400 associates and is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®.  For more information, visit www.avient.com.

To access Avient's news library online, please visit www.avient.com/news.

Media contact
Michelle Maniscalco
Senior Manager, Marketing Communications
Avient Corporation
michelle.maniscalco@avient.com