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Access to new technology has made counterfeiters more sophisticated than ever. Brand owners need access to reliable anti-counterfeit measures in order to safeguard their brands, and protect their customers.
How do counterfeits affect brands? They can harm brand integrity, reduce consumer safety, and even increase the risk of product liability issues.
While the number and complexity of specific technologies continue to proliferate, they fall into two basic categories:
Avient can help you apply integrated anti-counterfeiting solutions to your polymer articles with our specialty additives and technical support.
Cesa™ Percept™ enables product or brand owners to positively identify their products versus counterfeit products in the marketplace. Select from overt or covert solutions, available for a wide range of polymers.
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